butwhy-penguin
Cord Cap
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No wordmark. No statement. Just the mark.
For those who have nothing to prove. A cap says more about you than you think. This one says exactly the right thing – and nothing more. The penguin up front. That's it. Those who know the brand, know. Those who don't, don't need to.

Embroidered. Forever.
The penguin isn't just sitting on the cap – it's an integral part of it. Embroidered, stitch by stitch, precisely placed. A symbol that ages with the cap – and remains what it is.
Corduroy, here to stay.
Not every cap makes it through a second winter. This one does.
100% cotton corduroy. Six panels, soft unstructured crown – no stiff construction that loses its shape after three weeks. Sweatband and taping made of cotton twill. Adjustable corduroy closure with silver-colored metal buckle. No plastic. No compromise.
Made with attitude.
GOTS-certified. OCS-certified.
Because a cap worn every day should be responsibly sourced every day – from the field to you.
Product Information:
- 100% cotton corduroy
- 6-panel
- Soft, unstructured crown
- Cotton twill sweatband and taping
- Adjustable corduroy strap with a silver-colored metal buckle and grommet
- Tear-away label
- Raw product sourced from China